A few weeks ago Beth Kephart had a problem. Even with Netgalley and ARC mailings and BEA her book was in danger of getting a smaller printing than originally had been thought due to the lack of buzz. All of us who had read You Are My Only, were in love with the novel. Beth has a knack for writing love and hope into painful situations and I am so grateful that Amy brought Beth to my attention with her The Heart is Not a Size.
We emailed every blogger we knew that might enjoy Beth’s latest release, letting them know it was on Netgalley and they could use it for WoW posts. Excitement grew as did reviews and postings.
Colleen Modor from Chasing Ray helped with her blog, Bookslut column and Kirkus. Thank you Colleen.
Beth herself set up a scavenger hunt for her guest posts. We had a plan and we executed it.
A few days ago, Beth posted this on her Facebook page:
You Are My Only has gone back on press for a second printing, eleven days before it is due out in stores. You want to know if bloggers have an impact? You want to know if your work is valued? Don’t ask anymore.
So this is me, saying thank you, to every blogger who helped, who posted a WoW, reviewed, tweeted, Facebooked their Mum and everything else you did.
Together we can make a huge difference.
Book blogs encompass so many things. I for one use my blog to market books that I love, while I still honestly review those that I didn’t like that much. Since I use my blog as a marketing tool and I use social media to further my reach and bring new readers in I am aware that I am my own Brand Ambassador. I am not working at the moment and I am able to take years of marketing and community management experience and see how far I can reach out. How many readers can I reach? How many books can I get into the hands of the average reader? There are a lot of things to consider if you want to be the kind of blogger who uses their blog for marketing books, it’s extremely hard work and a lot of the blogs I read are the ones that are more diary based.
Social Media Top Ten
10. Pick one network that you feel comfortable with. Too many at once may cause overload and abandoned networks looks worse than no networks at all.
9. If you want to market for your blog and your blog’s name is BookieRocks.com then your social media efforts for your blog (not your personal) should reflect that. Example: Twitter: @BookieRocks instead of @ILikeCheese09
8. Be informative. Got the scoop on something? Share it.
7. Sharing is caring, link to and from your fellow bloggers and local indies.
6. Use third party services like HootSuite to schedule Tweets or Facebook updates for when you can’t be around.
5. Be respectful, don’t be afraid to ask questions. Every blogger I know will answer them gladly.
4. Share what you know, what are you an expert of? Horror, LGBT, YA Paranormal? Show us what you got. Specialize.
3. Follow like-minded people, generate conversation and be a team player.
2. Join in on some of the Tweet Chats available even if it is just to watch. I always learn. Follow Twitter Hashtags on TweetChat.com like #YALitChat #LitChat and so on.
1. Follow Neil Gaiman and do whatever he says.
Always have fun, always maintain your sense of integrity. If you didn’t like something and don’t feel comfortable about reviewing it then just don’t, don’t fabricate a review that makes it seem like you did. Contests and memes are okay but make sure your blog doesn’t become and orgy of these things. Content is key and if I can’t find any ‘real’ content I am so outtie. Sidebars are there, but that doesn’t mean you should clog them up with every fugly graphic known to man. All things are good in moderation. The sidebar is there for navigational purposes for people to find out more about you, your blog, your interests, other blogs you like.
Participate in the community by commenting on other blogs, participating in discussions and making an effort to learn. We learn as we go and this is a fabulous time to be a book blogger! Now let’s all go kick some branding ass.
A video about selling ARCs and the ridiculousness of it. (Turn the volume down a bit. I got the volume wrong.)
Here are some examples of ARCs being sold on Ebay for exorbitant prices!
I have become the master of procrastination. I will share my secrets with you. The decision to do so was not easy, I even procrastinated this minor blog all day.
- Make a list of things you need to do, and just stop there. By making the list you have alerted yourself. You have done enough.
- Read a book and tell yourself you have to get this book read first before you can review the other 7 you just read. I mean you have to read to review right?
- Watch the movie of a book you recently read. Heck go on out and watch Percy and the Olympians or The Lovely Bones in the theater. Call it review research.
- Write a quick blog like this one instead.
- Write your own book.. and then read it.
- Play Farmville with your book blogging buddies. (Laura is like a master farmer.)
- Do site maintenance, comment everyone back on your blog and then go comment their blogs.
- Cook a huge Southern dinner like Amma in Beautiful Creatures. Still book related.
- Make a Team Gale needlepoint for Michelle
- Meet me Thursday night at Books Inc in Palo Alto at 7 to see Kami Garcia and Margaret Stohl.
With a little hard work and a can do attitude you too can be a level 7 master procrastinator.
I started this blog in January of this year. Oooh a no0b right? Not exactly, I have been blogging both professionally, and personally for a very very long time. Eurobands.us is one of my older blogs. I had know how in the marketing world, blogging world, and coding world. My site is professional, clean, and I hope well read. So why do I keep reading “She has only been book blogging 2 months and got an ARC”, or “That wasn’t fair, I have been blogging for a year more than her”. I really think that is completely ridiculous and not relevant in any sense.
Time blogging does several things, it allows you to learn the ropes, make friends, and mass a following. Some need less time than others, some pick up on things more quickly, figure things out faster, have an awesome networking and marketing style. So while person A is blogging for 4 years and struggling to find a balance and a following, person B may have surpassed your 4 years of work in a matter of months. Pro blogger states the longer your blog is out there the better, and that is true! Imagine where these up and coming blogs that already surpass older ones will be in the same amount of time. I am in no way saying the older blogs should be passed over either, I just do not think that length of time is always a valid claim or complaint as to why you didn’t receive something and someone else did. *coughbookshelvescough* As book bloggers we are marketers first and foremost. Yes I do this for me, in my own way, and in an honest opinion way, but I am fully aware that the things I post here are for recommendation purposes. With this comes responsibilty for professionalism, and a responsibility to get the word out about said product. So I would like to know why length of time with a blog is relevant if you can do these things faster and better should you be passed over because you are a no0b?