The Lean Startup: how today’s entrepreneurs use continual innovation to build radically profitable firms… by Eric Ries. — Signal up to receive a totally free book summary on online video just about every 7 days at http://www.bookvideoclub.com —

Eric Ries is a serial entrepreneur who created the lean startup movement to aid startups allocate their methods more proficiently.

Startups are NOT about coming up with a fantastic plan and becoming an right away success as lots of content articles might have you believe. Entrepreneurship in fact is a great deal more about testing and studying… faster than your opponents.

Most startups are unsuccessful. But a great deal of that failure is avoidable. And the Lean Startup is the methodology that helps entrepreneurs stay away from failure.

========================================

source