The Tipping Issue: How Tiny Things Can Make a Significant Difference by Malcolm Gladwell (summary / critique) – OnePercentBetter

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** HIGHLIGHTS **
:twelve – INTRODUCTION:
What is The Tipping Issue?

:50 – LESSON one:
The Regulation of the Few (Connectors, Experts, and Salespeople).

3:45 – LESSON two:
The Stickiness Component.

five:02 – LESSON 3:
The Power of Context.

** SUMMARY **
Why do some strategies go viral, and not other people? Gladwell tries to reply this with an thought he phone calls, The Tipping Issue: That magic moment when an thought, craze, or social habits crosses a threshold, suggestions, and spreads like wildfire.

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